AI Visibility

How AI assistants describe you, and how to improve it

Find out how AI assistants describe your organisation and products, then improve it.

We treat it as a communication problem supported by technology. Structured data tells AI what a product is. We make sure your content and structured data together also tell it who each product is for, and when it is the right choice.

How the work runs

The work runs in three stages. Stage 1 is the entry point and can be bought on its own. Stages 2 and 3 follow on.

Stage 1

Audit

What does AI say about us today, and what should we change first?

Timing: 3–4 weeks
Price: £7,500 fixed fee for the standard scope

Assess

Kick-off to agree commercial priorities, the priority brand or product area, the audiences and the customer situations that matter
Build a set of up to 20 questions reflecting how those audiences actually ask
Test the questions across up to 4 AI assistants, running each more than once because answers vary
Compare how you and up to 3 competitors are described and recommended
Review up to 5 key pages: how clearly the content communicates, page structure, existing structured data, technical signals and available SEO data

Prioritise

Show where you appear, where you are missing, where you are misrepresented and where competitors are ahead
Identify the causes across content, structure, structured data and technical set-up
Rank the recommended changes by likely impact and effort
Work through one key page as an annotated example

Included

Findings report with evidence of how AI represents you today, against competitors
Prioritised recommendations
One page worked through as an example
A playback session with your team

Standard scope

One priority brand or product area, in one market and language
Up to 3 audiences, 20 questions, 3 competitors, 4 AI assistants and 5 key pages

Not included

The question set and how answers are scored
Content briefs or finished structured data beyond the single worked example
The full map of which product suits which audience and situation

These are the method, and they belong to Stage 2.

Stage 2

Implementation

Make the changes, and prove they worked.

Timing: About 4–6 weeks after the audit

What we do

Map which product suits which audience and situation, for the agreed product area
Write a content brief for each of about 10 key pages: what the page needs to say, to whom and when
Write the structured data (JSON-LD) for each page template, designed to communicate clearly rather than simply to validate
Specify the technical changes for your developers or agency
Work with your team, agency and developers through build, and check everything before it goes live
Re-run the audit questions after launch to show the before-and-after change

Included

Product, audience and situation map
Content briefs for about 10 key pages
Structured data for each page template
Technical change specification
Quality check before launch
Before-and-after report

Not included

Final copywriting. Your team or agency writes it, or we bring in a freelance copywriter at extra cost.
Development work. Your developers or agency make the changes unless agreed otherwise.
Regulatory review. In healthcare, medical, legal and regulatory approval stays with you.

Stage 3

Ongoing optimisation

Keep it working as AI answers change.

Timing: Monthly, six-month minimum

AI answers keep shifting, so the changes need regular review. Monitoring and post-launch improvement are one service, not two.

What we do

Re-run the question set every month and track changes, including competitors
Adjust pages and structured data where answers slip or change
Add new products, pages or markets within the agreed scope
Review priorities with you every quarter

Included

Monthly results summary
Ongoing page and structured data updates
Quarterly review session

Stages 2 and 3 are priced to your scope and set out in a proposal after the audit.

Find out what AI says about you

Start with the audit. The first conversation is about your priorities, your audiences and the questions that matter to them.

Get in touch